Privacy Policy for Spark - WhatsApp Chat

Privacy Policy for Spark - WhatsApp Chat Button

Last Updated: April 6, 2025

Thank you for using Spark - WhatsApp Chat Button (the "App"), provided by Spark ("we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you install and use our App within your Shopify store.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not install or use the App.

1. Information We Collect

When you install and use the App, we may access certain information from your Shopify account to provide and improve the App's functionality. We strive to collect only the minimum information necessary. This may include:

Shopify Account Information: Your store's name, Shopify account ID, domain (.myshopify.com URL), timezone, and contact email address provided via Shopify.
App Configuration Data: Settings you configure within the App interface, such as your designated WhatsApp phone number(s), prefilled messages, button appearance settings (color, size, position, text), visibility rules (pages, devices), scheduling information (business hours, days, times, outside hours settings), and choices regarding integrations (like Google Analytics). This configuration data is primarily stored within your Shopify store's Metafields.
Billing Information: If you subscribe to a paid plan, Shopify handles the billing process. We receive information from Shopify confirming your subscription status and plan level necessary for activating features, but we do not directly collect or store your credit card details.
Usage Information (Potentially): We may collect anonymized, aggregated data about how merchants interact with the App's interface (e.g., features used, button clicks within the admin panel) solely for the purpose of improving the App's performance and user experience. This data does not contain personally identifiable information.

We explicitly DO NOT collect or store:

End-Customer Personal Data: We do not access or store personal information about your customers (e.g., names, email addresses, phone numbers, addresses) from your Shopify store unless such data is incidentally part of a URL path you configure for visibility rules.
WhatsApp Chat Content: The content of WhatsApp conversations between you and your customers occurs entirely on the WhatsApp platform and is subject to WhatsApp's privacy policy. Our App facilitates the connection but does not access, read, or store the chat messages themselves.

2. How We Use Your Information

We use the information we collect or access solely for the following purposes:

To provide, operate, and maintain the App's core functionality (displaying the WhatsApp button according to your settings).
To store your configured settings securely within your Shopify store's Metafields.
To enable specific features based on your chosen subscription plan.
To respond to your support requests or inquiries.
To monitor and analyze usage trends to improve the App's functionality and user experience (using anonymized data only).
To comply with Shopify's requirements and applicable laws.
To communicate important notices regarding the App, such as updates or changes to terms or policies (using the contact email provided via Shopify).

3. How We Share Your Information

We do not sell or rent your information. We may share information in the following limited circumstances:

With Shopify: Information is inherently shared with Shopify as the App operates on their platform and uses features like Metafields for storage and potentially the Billing API.
With Third-Party Services You Enable:
- WhatsApp: The App configures the button to initiate chats via WhatsApp using the phone number(s) you provide. Your interaction and data shared via WhatsApp are governed by WhatsApp's Privacy Policy.
- Google Analytics 4: If you choose to enable the GA4 integration, the App will send a specific event (whatsapp_click) to your designated GA4 property when the button is clicked. This does not involve sending personal data from the App itself; the data collected by GA4 is subject to your configuration and Google's Privacy Policy.
Service Providers: We may use third-party service providers for hosting or analytics (for our App usage, not your store data) who process information on our behalf under confidentiality agreements.
Legal Requirements: We may disclose information if required by law, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

4. Data Storage and Security

Your primary App configuration settings are stored directly within your Shopify store as Metafields, leveraging Shopify's security infrastructure. Any other data we might temporarily process or store (e.g., anonymized usage logs) is protected using reasonable administrative, technical, and physical security measures designed to protect against unauthorized access, disclosure, alteration, or destruction. However, no electronic transmission or storage is 100% secure.

5. Data Retention

We retain your configuration data stored in Shopify Metafields as long as the App is installed in your store. Upon uninstallation, Shopify may automatically trigger data deletion processes (like GDPR webhooks, which we comply with). You are also responsible for managing data within your Shopify store, including Metafields. Anonymized usage data, if collected, may be retained for longer periods for analytical purposes.

6. Your Rights

You have certain rights regarding the information associated with your Shopify account. You can manage your store data, including App-related Metafields, through your Shopify admin panel. For requests related to data processed directly by us (if any beyond Shopify Metafields), such as accessing or deleting support communication, please contact us using the details below. We will respond to your request in accordance with applicable data protection laws.

7. Privacy of End Customers

This Privacy Policy applies only to the information collected from Shopify merchants using the App. It does not govern the data practices between you (the merchant) and your end customers. You are solely responsible for establishing and publishing your own privacy policies regarding the data you collect from your customers, including any interactions facilitated through the WhatsApp button provided by this App.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy within the App or via the email associated with your Shopify account. You are advised to review this Privacy Policy periodically for any changes. Changes are effective when they are posted.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us at:
🌐 https://www.thesparkagencies.com/